Writing is hard work and sometimes it is good to vent, to share and to learn. This blog is a place where I can do all these things. Please check in, or subscribe, and be sure to let me know what you think in the comments!
How To Strengthen Your Presell Copy And Improve Your Conversion Ratio
Strong Presell Copy Will Boost Your Sales Conversions Presell copy is not sales copy and there are major differences even if the mindset and goals are the same. Presell copy is supposed to do exactly what the word implies. Online readers are pretty savvy to what's...read more
How To Get Ahead In Business With Press Releases
Tips and Tricks for Wildly Successful Press Releases Once upon a time, everybody sang the praises of press releases. In today's world, they are constantly under fire, considered by many people to be useless in today's online-oriented world. Sometimes it is easier to...read more
How To Fail at Email Marketing – And How To Get List Marketing Right!
Ignore This Question and You Will Fail in Email Marketing (and All Other Forms of Marketing!) Fact: your customers don't exist to give you money. I know it sounds crazy, I know it's probably quite a revelation, but let's get real here. Other people don't exist to put...read more
How to Make Press Releases Succeed At Marketing Your Business
How a Copywriter Uses Press Releases to Boost Your Profits Getting media coverage is a great way to get inexpensive, or free, promotion of your business. Press releases are still one of the best ways to get that coverage. The problem is that media outlets of all types...read more
How Proper Spelling Sets a Good Writer Apart
Good Spelling Will Increase Your Credibility and Authority It is unfair but many of your readers will tend to assume that your work lacks credibility when they see spelling errors in your content. Even if your content is good people tend to assume that poor spelling...read more
The Secrets of Direct Response Copywriting In Just Five Minutes!
Top Direct Response Copywriting Tips Direct response copywriting is everywhere we look; we see it in magazines, newspapers, online - so much online! Direct response copywriting takes several different forms. Historically, direct response has been thought of as being a...read more
How You Can Improve Your Writing on The Web – Profitable Tips Revealed
Make Your Copywriting Make More Money Writing for the web is something all online marketers must do eventually. The only way to avoid it is to hire others to do it, which can get expensive (I can help you with that!). But if you want to save money you'll have an...read more
Welcome to My New Copywriting Clients!
How To Get A Great Freelance Copywriter I am an online marketer as well as offering freelance copywriting services; that means you can be sure that I understand the time and talent constraints you face when it comes to completing the various tasks you have to do to...read more
How To Brief a Copywriter For Best Results
Better Briefing Brings Better Writing When you brief a copywriter, no matter what the purpose is, you need to be able to transmit the ideas and goals in your head (or ideally your marketing plan) to your chosen copywriter. A well written brief is like a map that...read more