Writing is hard work and sometimes it is good to vent, to share and to learn. This blog is a place where I can do all these things. Please check in, or subscribe, and be sure to let me know what you think in the comments!
OPTIMIZE THE CUSTOMER JOURNEY TO SELL MORE One of the best strategies for customer acquisition that marketers utilize to increase returns is conversion rate optimization. It is much easier and cheaper to increase conversions than to increase traffic volume....read more
The Robots are Coming and They Want to Help! Digital assistants that work as personal assistants helping users to manage all sorts of tasks are on the rise in 2017. You have probably heard of Siri, Apple's own digital assistant tool; alongside Siri there's OK Google!...read more
Secrets of Successful Copywriters to Look Out For and Copy Like any other profession, copywriting has its own stash of secret techniques to ensure success. Copywriters know how to boost sales, write promos and other advertising ideas that will get the attention of...read more
In my opinion, even when a product is an affiliate product it is very worthwhile to treat it as though it were your own. That means being as much of an expert on the product as the product creator.read more
A blank screen turns into a polished white paper that motivates prospects to become buyers and buyers to become enthusiasts!read more
The Internet has given copywriters like me vast opportunities to develop our craft and market our skills, especially in advertising and public relations. Consequently, the increase in the demand for copywriting services has created a mad scramble among copywriters to...read more